Thoughts on Niche Blogging & Rebranding

May 7, 2020


In the past year I’ve read countless articles about finding your niche when it comes to blogging. So many of them state how important it is to find your niche and stick to it.

As a future dietitian, my “nutrition niche” for this blog was easily determined. The problem I have with it sometimes is that it’s only one of my many passionsI’ve always been interested in many areas such as interior design, fashion, photography, drawing, painting, graphic design, and more.

I want to highlight my many passions without putting myself in a direct category. If lifestyle blogging and posting beyond your niche never worked then why are there so many successful blogs like Cupcakes and Cashmere,  The Fox and She, The Skinny Confidential, According to Elle, and many more.

Having a blog in a certain niche has been tough for me the past couple of months. I want to be able to blog about more than food and health because I have so many more hobbies and passions. After all, I want you to know me best and I’m not one-dimensional. Obviously health and nutrition will always be a big part of my life (and my career), but it’s not my only area of interest.

I’ve considered a potential blog re-branding in the future. I know it will take a considerable amount of time and effort so it’s not something that will happen overnight. But I think it might be necessary to be able to branch out into other topics of interest.

 What do you think?



 Niche blogging? Yay or nay?

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  • Jenn

    I say just write about whatever you want on this blog. You are a dietician but that doesn’t mean you can’t have a life outside of health/wellness/nutrition. The Skinny Confidential started as a health blog but has evolved over the years without changing the name. Your blog is whatever you want it to be :) I say, don’t stress over rebranding!

    • Kathryn

      Thank you so much! It’s so refreshing and inspiring to hear positive comments like this. I love to blog about all of my interests and hobbies because they are a part of who I am. After all, if I only had one hobby I would be a total bore! ;)

  • Liz @ I Heart Vegetables

    I’ve definitely been struggling this one! Mine is food related, and I feel like I can’t post about fashion/design/diy because it’s not really what’s expected. I actually started a separate blog for more “lifestyle” posts but it’s hard to keep up with both and it feels a little redundant…

    Clearly this is a problem I haven’t solved haha

    • Kathryn

      Having a separate blog was another option I considered as well. I know of many people who have done that and it worked, but it was hard for me to justify considering it would probably require more time and effort. But it was one of the only ways I thought I would be able to blend my love for nutrition with my other passions for interior design, fashion, etc. Thanks for offering some insight on this!

  • Elle | ATE

    So flattered to be included in your little list of niche blogs! Having just gone through the rebrand myself I’m realizing my blog will always be evolving. First it was the name change, and now I’m wanting a new logo! I’m definitely happy I went through with the rebrand but I’m not sure it’s totally necessary if you’re on the fence. By reading this post, which doesn’t sound much different from my own several months back, I realized I don’t ponder the names of the blogs I read like I did/do my own! I do think there is some benefit in rebranding in terms of more diversity when it comes to working with brands, but it’s most likely not going to be a deal breaker in most cases. Anyway, I’m totally rambling but this is your place on the internet and your readers will continue to come back no matter what you decide - so do what makes you happiest and most excited to continue blogging! xo

    • Kathryn

      I totally understand what you are saying! When I am reading other blogs I have never once said “this blog has health/nutrition/food etc. in the name so why on Earth are they posting about something other than that?” But when it comes to my own blog, I can’t help but critique every inch of it! I think having “nutrition” in my title is the main reason I feel this way. But at the same time, I think that is what give me credibility. It’s a tough decision to make and I don’t plan on jumping to conclusions about it, just something that’s been on my mind for a while. Thanks for your input Elle!

  • Kim @ BusyBod

    I think it depends on what your goals are for your blog. There certainly does seem to be a lot of evidence that if you are just after readership, niche blogging is the EASIEST way to get that (although as you said, you can clearly be successful even without it). If you are blogging more because it is something you enjoy, then who cares what everyone else says? Write about whatever you want! I’ve been toying with this lately and my general philosophy going forward is to establish a more narrow niche and then include random posts here and there about other things. I think people come to your blog for your niche and then they stay for you. In your case, people may come for nutrition, but if you post about something else, it’s fun to see into other parts of your life (at least that’s how I feel about my fav bloggers).

    • Kathryn

      You made a really good point about how people come to your blog for your niche and stay because they like you. I never thought of it that way even though that’s true for the blogs I read and follow. Thanks for the great input Kim!

  • Erin @ The Almond Eater

    Ahhh I agree completely! I’ve been trying to branch out and write more about fashion and life in general alongggg with health and fitness-I like everything! I don’t know if you necessarily have to do a rebrand… I think you could keep the same blog and just start incorporating other topics into your regular posting schedule. People read a blog for the content, yes, but also for the blogger… I think you’d be surprised to see how many of your current readers would continue to be readers even if your blog isn’t completely healthy and nutrition.

    • Kathryn

      Thank you for confirming this! Obviously nutrition and health will be engrained in me because it’s my career of choice, but I want to show that I have other hobbies and interests too. Ultimately, I want to be able to show my readers the many sides of my personality and creativity and don’t want them to be bored with the same old nutrition posts (not that they’re boring, but the same topics all the time can be redundant). Thanks Erin! xo

  • holly waterfall

    I have been struggling with this big time. As a food/wellness/self-improvement blogger, I have had a hard time staying completely confined to those walls. I mean, I know if I was a business with a store-front, I wouldn’t sell random products at my healthy-food bakery. It would just be healthy cupcakes and some motivational seminars on some nights. So as a business standpoint, it only really makes sense to stick to your niche and really become an expert in it. BUT as you said, we are so multi-faceted and don’t want to be confined. And it can be done successfully as well. I say follow your heart and do what feels right.

    • Kathryn

      That’s actually a really interesting perspective that I’ve never thought of. I would have to agree with the health food bakery aspect because it wouldn’t make sense to sell too many products outside of my niche. At the same time it’s a tough call because when I think of my blog I’m actually selling myself in a way because I don’t sell any physical products. In that sense it’s definitely hard for me to be confined to one topic over the other, but that might just be my personality because I don’t define myself or “label” myself one way or the other! Thanks for your perspective Holly! xo

  • GiGi Eats

    I think niche blogging to a CERTAIN extent is good, lifestyle for instance - that’s a niche, so you can write about life, family, food, health, accessories, etc… But you won’t really be talking about business or video games… So you can have a more focused audience. Do you really want a GAMER coming to your web site only to find topics like mascara and beauty mixed with the latest video game…. You will lose these audience members pretty quickly.

  • Leigha @ Minougirl

    I’ve thought a lot about what my blog is going to become (I wrote that whole post on it!) but I really think you should blog about whatever you want. I mean, it is YOUR blog! When I’m reading blogs, I like it when bloggers share more of their life than just what their blogging niche is. It makes me feel like I really know them more. As for the rebranding, I wouldn’t worry about that! I LOVE the name “Illustrated Nutrition”. Nutrition is always going to be a big part of your life and blog, and didn’t you say before that illustrated refers to your love of art? That can refer to design, graphics, photography, painting a picture of your life :)

  • Brittany @ Proteinandpumps

    I also find it difficult, and frankly undesirable, to fit myself and my blog into a niche. I definitely prefer lifestyle blogging with some consistent topics like health and wellness to tie it all together.

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